Exhibitions
You do not have to be mounting an exhibition on the benefits of ice-skating to include a synthetic ice rink in your exhibition space. Whatever the subject of your event, a skating rink can add interest, attract more attendees and keep them in the exhibition hall for longer. Your exhibitors will appreciate the increased attendance and the opportunity to reach more potential customers - especially the ones with pitches next to the rink!
The rink can be used to support your event in any number of ways.
By offering your exhibitors tickets to pass on to their guests or customers, you can easily attract more interest. Perhaps you aim to give out tickets as prizes, or even use the rink itself as a competition venue - the only limit is your imagination.